Prototype design
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“When you can come into the room, whether you're a designer or not, and put something on the table or put something on a screen or whatever tangible form it needs to take, then everyone can orient their conversation toward that thing and not towards one another,” Chris says. While it’s a critical piece of the design thinking toolkit, there’s a universal benefit to testing your ideas in a way that gets others involved. Prototyping isn’t just something designers do. The same qualities that make an interaction designer great at their job -the instinct to prototype, empathy for users, and the ability to tell stories about their work-are highly valuable to anyone pursuing a new idea, whether that’s a marketing campaign, an HR program, or an app. Why everyone should prototype their ideas “It's not about high tech tools,” he says “It's a way of communicating your ideas by making them tangible and experiential as much as possible.”
![prototype design prototype design](https://public-media.interaction-design.org/images/uploads/user-content/1445/RXYXPXYm7Yw8zBHLhxA6jRFGMEG0LMI1dCkc3xSO.png)
In fact, Chris recommends starting with easy, accessible tools. That could be a digital rendering or a test website, but it could also be a sketch on a piece of paper, a PowerPoint presentation, or even a conversation to role-play what it might feel like to use a product or service. Chris offers a broader definition: “When we say prototype, that's anything that gets the idea in your head into an artifact people can experience and offer feedback on.” So how does he find the answer?Ī common misconception is that a prototype has to be something high-tech, complex, or expensive. Tech is a means to that end, but not the only way to get there. “At its core, interaction design as a discipline is about understanding people and their behavior and being able to effectively communicate within that space,” Chris says.
![prototype design prototype design](https://gyanendushekhar.com/wp-content/uploads/2016/08/Prototype-design-pattern-in-C-UML-Diagram.png)
But it makes sense when you take a step back to understand the role of interaction design. So you might be surprised to hear him say that he doesn’t think technology is always the answer when building something new. He’s worked with major tech corporations and government agencies and has helped to launch successful, design-centric tech startups in San Francisco and Silicon Valley. Īs an interaction designer and Executive Design Director at IDEO, Chris Nyffeler knows his way around high-tech digital tools. Chris is also the instructor in our online class, Prototyping for Digital Experiences.
PROTOTYPE DESIGN HOW TO
In this episode of our Creative Confidence Series, IDEO Executive Design Director Chris Nyffeler chats with IDEO U Managing Director Coe Leta Stafford about the value of prototyping, how to create low-fidelity prototypes for digital products and services, and the role of technology in design. Chris Nyffeler, IDEO Executive Design Director “You use prototyping to process the ideas themselves and to help you think through the idea better.”